Tica Masuku is a globally recognised workplace expert.  She uniquely applies her human geography perspective to the world of knowledge work, uncovering how and where people perform best.  

Read about her latest insights here>

 

The human 
geography 
of work

Human Geographer & Workplace Strategist

“Through curiosity about human behaviour and its relationship with the environment, we can  drive positive change in our workplaces.”

Tica Masuku is a highly experienced Human Geographer and the Director of Workplace Strategy at Spaceful. With a passion for exploring the interaction between people and places, Tica applies her expertise in human geography to create impactful workplace transformations.

This unique perspective has led to successful work & place transformations and the winning of multiple awards, demonstrating the transformative power of a human-geography-led approach in the workplace.

She is a recognised speaker at global industry events and has been featured in media outlets like ABC, BBC, and the Australian Financial Review. Tica also contributes to the field through her insightful newsletter, where she explores the spatial and sociocultural dimensions of work & place.


ABOUT TICA

At Spaceful, the focus is on revealing how and where people perform best. We understand that engaging workplaces don't just happen. Under Tica's leadership as Workplace Strategy Director, the team gets strategic early in the workplace transformation process. Providing clarity on your organisation's needs now and in the future, will ensure that you can get the most out of your workspace over its entire life.
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"It’s the curiosity about the interrelatedness of the environment and the human condition that motivates me every day. As workplace strategy professionals, I believe it’s our job to be curious. Curious about how humans behave, experience, relate to and collaborate with each other, their tools and their workplace ecosystems across time and place. Being curious is the starting point from which we can bring positive change; if you’re not curious about the current state – you can’t improve it." Tica Masuku

Curiosity Drives Change

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